it's lovely to meet you

After working in fashion design and production for 10 years and being a Mum for 4 years, I knew I wanted to combine my two great loves, fashion & my girls, Penny & Phoebe.

And so, Didee was born.

our story

latest launches + goodness

1 3
View all

we love playful fashion + we never take ourselves too seriously.

It’s all about beautiful colours + fun prints full of personality. A collection of high quality, sustainable, childrenswear + accessories that reflect our love for fashion, play + the world around us.

visit the shop

Proud to stock a range of lovely small businesses.

Visit the shop